Posted by katte

Constantly I’m stunned at how many well-known e-commerce sites have very deficient product pages. Many large companies, especially click and mortar retailers, seem to forget that products cannot be touched, tasted, or tested over the internet. While the internet will never perfectly simulate the in store experience, there are dozens of tactics that can be implemented on the product page to increase customer engagement and convert visitors into buyers. Below I’ll describe 25 tactics I’ve either used or seen used by other internet retailers.

Better Product Pictures:

It’s important to …