Posted by vigilia
If you’re using AdSense to monetize your sites, you can rest easy knowing that Google is probably the most dependable AND profitable internet company on the planet. They’re not going away, and the AdSense program is here to stay.
In their most recent quarterly report, Google announced revenues of $2.46 Billion for the 2nd quarter of 2006. Of this amount, about $1 Billion was generated by AdSense from AdSense publishers’ sites.That represented a whopping 58% increase over AdSense revenues for the 2nd quarter of 2005.
In other words, the AdSense program is GROWING, and Google is paying its AdSense publishers a LOT of money!
As you can see, the AdSense program is VERY profitable for Google, which is reason enough for them to protect it vigorously to make sure it stays profitable for them AND their publishers for a long time to come.
AdSense is one of the most profitable ways to monetize websites, and many of my members are experiencing tremendous results. Even those who are just getting into AdSense for the first time are receiving four and five figure monthly paychecks.
There is a more profitable way to monetize your site than AdSense. Is that statement a fact?
The answer is maybe.
It really depends on your site, and how much work you want to do.
In general, you can make the most amount of money from a website by selling your own product. Obviously that takes more work, and may be a less realistic option for some people.
There are also many informational (content-based) sites that would not be suitable for a product. The question then becomes, how can I monetize the traffic that my site receives?
You could put up AdSense, you could sell advertising space, you could promote products as an affiliate, you could capture leads, etc.
There are many ways to monetize a website, and there have been for a long time. The best method of monetization for a particular site depends on several factors.
What type of site is it? How much traffic does it get? Does this industry have a good payout per click? What percentage of your visitors are repeat visitors? Are there CPA opportunities associated with the topic of your site? What are your short term and long term business goals? Are you truly building a business?
I believe that for most people, AdSense is the best method of monetization for most of their content-based sites.
Okay, so far we’ve established two things…
1) AdSense is alive.
2) There are multiple ways to monetize websites, and AdSense is often the best.
Next let’s take a look at the purported “latest and greatest” way of making money online…
“Click flipping.”
First of all, what is it?
Basically, click flipping is paying for traffic on a pay-per-click (PPC) network such as AdWords, and monetizing that traffic in a way that yields more revenue than the amount spent on the PPC traffic. Visit our website http://www.adnikaparna.info/index.htm
AdSense/AdWords arbitrage is one example. An arbitrager might pay 5 cents for a click on AdWords, and send the visitor to a page where he will make 20 cents from an AdSense click. The problem with that model is that it’s risky, and Google doesn’t really like it. In fact, Google is doing some things to make it more difficult.
But of course there are other ways to monetize the click you just bought.
The click flipping technique relies on PPC networks such as AdWords/AdSense.
So as long as click flipping is alive, AdSense MUST be alive!
You can not say that click flipping is alive and AdSense is dead.
In fact, the more people that get involved in click flipping, the more I will profit from AdSense because those pennies spent on PPC are landing in MY jar! And IF click flipping gains popularity (again), the bid prices will continue to rise as the competition increases. The click flipper’s return on investment will go down, while my income continues to go up!
AdWords has implemented some new pricing strategies which has made it more DIFFICULT for click flippers. Just like Google has been tweaking the AdSense program, they are also adjusting the AdWords program to protect the best interests of their own company, their advertisers, their publishers, and their end-users.
Whereas some click flippers were accustomed to getting a steady flow of traffic at 5 cents a click, Google suddenly wants $10 per click for the same keyword.
This has caused a bit of a shakedown in the AdWords program, which has created open opportunities for some slightly modified techniques to be implemented.
More care must be given to the types of landing pages that are used by click flippers, or Google may suspend the ad. And with the increased level of time and skill required to create profitable campaigns, it becomes more important to have highly profitable payouts with higher profit margins from your revenue sources.
