Increase Sales And Build Bigger Lists Using High Response Words

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On the internet you only have a few seconds to catch your reader’s attention. The words on your page need to convey the right message and touch the core of your target prospect in seconds. Unfortunately, many online business owners are making the same mistakes over and over again, often using words that don’t engage or even speak directly to their target audience.

Words that are weak and insipid like an unripe tomato. Wording that does nothing to inspire a response in the reader, other than to click away. The problem is that most words are not appealing to how the reader thinks.

Did you know that that people buy on emotion and later justify with logic? This may seem like common sense, yet many still use wording that does nothing to appeal to the emotional nature of the buyer.

Here’s something else to think about… On a psychological level your wording should stir and engage the reader’s right side of the brain.

You probably already know the left side of the brain is responsible for our rational and logical thinking while the right side is responsible for our emotional thinking and creativity.

In sales, you always want to appeal to the right side of the brain.

You can do this by introducing subtle changes to your ad and sales copy. Use words that create a vivid image in the reader’s mind as well as touch them on an emotional level. Words such as…

Mouth-watering
Amazingly simple
Appetizing
Booming
Instantly
Unbeatable

… are all powerful and evoke an emotional response in the reader. These words make the pulse race and paint a vivid picture in the mind of your prospect.

By using powerful words in your online copy you’ll quickly see the benefits. Even a subtle addition of one or two power words in a headline can dramatically increase conversion rates.

However, finding the right power words to use in your copy is an art form, which can take years to master. Some words may be obvious and make sense while others operate on a much more subtle, psychological level.

For instance words such as…

Learn
Wealthy
Youthful
Immediately

… are actually left-brain, rational words. Yet, you’ll see a large number of these words used regularly in online copy. These words don’t inspire an emotional response in the reader and instead create logical and rational thinking in the mind of your prospect. This is something you most definitely want to avoid.

Instead the above words should be replaced with their more powerful and emotional counterparts, which hold the same meaning yet trigger an enhanced response.

Testing has repeatedly shown that changing a few words to paint a more vivid, impacting picture can generate an astonishing boost in conversion rates. Expert copywriters and marketers spend years perfecting and testing the techniques and psychology behind power words.

Luckily breakthrough software like the powerful ScribeJuice can very nearly put power words right into your mouth. It will scan your copy and recommend more powerful ways speak to your prospect in an emotional language they’ll respond to. You won’t have to worry about which words make an impact and which will flop. Each time, you’ll produce mouth-watering copy which will lead to a dramatic increase in your conversion rates.

Like a dance, your words, should gently glide and seduce your prospect to wanting what you have to offer. Use intense and irresistible words that wet the appetite for more, and just when the music ends lead your prospect to your most wanted response.

Powerful and emotional words and triggers will do just that.

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